Mark Kaigwa, Head of Communications and Anthony Mwangi Head of Research & Development represented the Gotissuez Team at Africa Gathering in Nairobi (of which there’s a great live blog by Erik over at White African of Day 1 and Day 2 of all the speakers and proceedings)

Africa Gathering provides a space to bring technophiles, thinkers, entrepreneurs, innovators and everybody else together to talk about positive change in sustainable development, technology, social networking, health, education, environment and good governance in Africa.
The first Africa Gathering conference in Kenya was held at the British Council in Nairobi on the 21st & 22nd of December 2009. Mark Kaigwa gave the talk How do you get an African to believe in change?
Mark’s talk looked at Customer Service in Africa and how Gotissuez is bridging the gap between consumers and companies. Using the question “How do you get an African to believe in change” Mark made the case that African’s have been let down by the integrity of systems that bring about change such as the ballot box and the electoral process, so how can they expect change from a suggestion box or from a company?

As much as Africa has been known as the ‘Dark continent’ he responded that it isn’t what people say about Africans, but what Africans say and think of themselves. He went on to pose the question to whether Africa is a ‘deaf continent’, with so much said and so many broken promises, dead aid and rhetoric are Africans tired of listening and is that reflected in how companies offer customer service?
He then made the case for the Gotissuez approach that creates a community of problem reporters, thinkers and problem solvers and evolves a culture of reporting and resolving issues. The hope then, is that by also involving companies in the process, we will have an outcome where we can change circumstances for all. In closing, he remarked.
How do you get an African to believe in change? You get to them to participate in change.
His presentation is below:



